We love to debunk snobbery in all forms, but we also love wine. This creates a certain cognitive dissonance. What to do? We stand at an impasse. There was an interesting article in the Wall Street Journal about Tim Hanni, a wine expert who came up with a test to ascertain wine preference. I took the test, and came out "Sensitive." Ahhh. Try it yourself. Take the wine test -- it only takes a minute. Click here.
Showing posts with label WINe. Show all posts
Showing posts with label WINe. Show all posts
Wednesday, January 23, 2008
THE WINE SNOB
We love to debunk snobbery in all forms, but we also love wine. This creates a certain cognitive dissonance. What to do? We stand at an impasse. There was an interesting article in the Wall Street Journal about Tim Hanni, a wine expert who came up with a test to ascertain wine preference. I took the test, and came out "Sensitive." Ahhh. Try it yourself. Take the wine test -- it only takes a minute. Click here.
Monday, January 14, 2008
SORRY, WINE SNOBS
$90 wine tastes better than $10 wine -- even if it's the same wine. 
This story will have wine merchants and advertisers jumping for joy -- but wine snobs will either confess ignorance (not very likely) or scramble for rationalization. Researchers at the California Institute of Technology and Stanford's business school have linked the enjoyment people experience drinking wine directly to the price tag. That proved to be the case, even when drinkers were unaware it was exactly the same Cabernet with drastically different price tags. We're talking pleasure centers of the brain here, not just the subjective blather we've learned to ignore from wine snobs. So keep buying your two-buck Chuck, but if you really want a great wine slap a high price tag on it. Me, I'll have the ninety-buck Chuck.
Salute!
For more about the study, click here.
This story will have wine merchants and advertisers jumping for joy -- but wine snobs will either confess ignorance (not very likely) or scramble for rationalization. Researchers at the California Institute of Technology and Stanford's business school have linked the enjoyment people experience drinking wine directly to the price tag. That proved to be the case, even when drinkers were unaware it was exactly the same Cabernet with drastically different price tags. We're talking pleasure centers of the brain here, not just the subjective blather we've learned to ignore from wine snobs. So keep buying your two-buck Chuck, but if you really want a great wine slap a high price tag on it. Me, I'll have the ninety-buck Chuck.
Salute!
For more about the study, click here.
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