Tuesday, December 18, 2007
PUBBLICITA PARMIGIANO REGGIANO
You know how I love Italian food. This is a wonderful Italian ad campaign promoting the joy of Parmigiano Reggiano cheese. This classic grating cheese -- also called Parmesan -- has been produced in Italy since the Middle Ages. In the twelfth century, Boccaccio praised it in the Decameron, writing about a mountain of Parmigiano to accompany his macaroni and ravioli.
I found this ad campaign on a great food site run by Bob del Grosso, A Hunger Artist. Any site that combines good food with Franz Kafka (the name comes from a short story by the Czech writer) can't be all bad. In fact, it's quite good. Check it out.
A Hunger Artist, website:
A Hunger Artist, the Kafka short story: