Tuesday, December 18, 2007


You know how I love Italian food. This is a wonderful Italian ad campaign promoting the joy of Parmigiano Reggiano cheese. This classic grating cheese -- also called Parmesan -- has been produced in Italy since the Middle Ages. In the twelfth century, Boccaccio praised it in the Decameron, writing about a mountain of Parmigiano to accompany his macaroni and ravioli.

I found this ad campaign on a great food site run by Bob del Grosso, A Hunger Artist. Any site that combines good food with Franz Kafka (the name comes from a short story by the Czech writer) can't be all bad. In fact, it's quite good. Check it out.

A Hunger Artist, website:

A Hunger Artist, the Kafka short story:

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