BAD TASTE AWARD: DIESEL JEANS

Christmas commercials can be kind of cool -- nostalgic, sentimental, heartwarming. Take the Norelco Santa, for example. This commercial has none of that. Aiming for the darkly humorous, it fails to connect holiday joy with bloody trench warfare. Maybe I'm a little cranky. I admit, there may be a lighter side to getting gutshot Christmas Day in a rat-infested trench -- for a pair of designer jeans, no less -- but I remain unconvinced. Our Bad Taste Award goes to Diesel Jeans.